Advertising Strategy
OOH advertising is not just a box to check on a media spreadsheet, it can be a difference-maker that is key to your campaign’s success. Here is how Alchemy helps you achieve that…
What We Do
Alchemy works directly with brands, companies, and agencies. We bring to life out-of-home media campaigns that meet your budget, timeline, and targets.
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The Street-Level Ad Advantage
One of the benefits of being around since 1969 is that we know how consumers see ads. And that engagement is quick and instinctive. Alchemy acquires real estate with one purpose in mind: to optimize sight lines, as well as the metrics that come with them. From LA to NYC and in between, this is how we better design and deliver on your campaign strategy.
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Expert Analysis
When you work with Alchemy, you gain insight into decades of learning. This helps us create out-of-home campaigns that hit your target demographics and desired numbers—including everything from one specific location to a nationwide strategy.
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Metrics That Matter
Alchemy’s signs are audited by Geopath, the leader in measuring audiences for the out-of-home media industry. With these analytics, we can confidently validate your investments in Alchemy campaigns.
Case
Studies
We’ve architected campaigns with clients across countless verticals, each with unique objectives. And they keep coming back to us. Here’s why.
Burberry
Alchemy helped Burberry dominate Lower Manhattan with 16 dedicated street level locations, culminating in an eye-catching takeover and showroom at our iconic windowscapes in NoHo.
DJ Khaled + Weight Watchers
By assisting with permits and logistics, Alchemy helped bring “Khaled’s Kitchen Tour” across a total of eight strategic cities, drawing the attention of food lovers and fans nationwide.
Facebook Oculus
Alchemy installed 6.5’ x 6.5’ floor graphics around New York and Los Angeles to disrupt sightlines by depicting how much space is needed for an Oculus gym at home.
Goodr
Lines wrapped around the block for this overnight activation, which transported New Yorkers to a tropical oasis and increased brand visibility through free sunglasses and swag giveaways.
Guns ‘N Roses
For the release of the Guns N’ Roses 30th Anniversary “Use Your Illusion” Box Set, Alchemy imitated the two-image illusion on the cover with a 16-foot hand painted 3D lenticular on the famous Roxy Theatre.
Toyota Prius
Toyota wanted to showcase their new hybrid Prius in a cutting-edge way to engage young Asian American consumers, so Alchemy created a 3D animated display on our barricade in Koreatown, Los Angeles.
Y: The Last Man
Alchemy created a newsstand to distribute branded newspapers to New Yorkers and help spread the word about the new FX post-apocalyptic drama.
Glossier
Alchemy helped spread the news of Glossier’s flagship store return to SoHo by deploying pink branded newspaper boxes at strategic local destinations in the neighborhood, along with XL Bow Brow props at prime intersections.
John Hardy
John Hardy wanted to increase awareness during key timing in NYC—New York Fashion Week. They blanketed SoHo to hit their target demographic.
VanMoof
The innovative e-bike retailer wanted to target their store locations while getting their name out there and driving sales.
Vans
Using a combination of traditional wildposting and dedicated ad spaces, Vans had a direct influence on their target market.
Universal Pictures – Blockers
Universal wanted to increase awareness among moviegoers pending the release of its new film Blockers.
AT&T
The telecom giant turned to Alchemy for a multicity campaign that would reach people of color.
Us
This three-phase campaign stoked fan excitement from trailer drop to SXSW premiere to theatrical debut.
Tyler, the Creator
Columbia Records recruited us to help tout a surprise record drop that would yield social-media traction.
Bark Box
The experiential campaign leveraged social media and mobile technology to build brand awareness.
MedMen
The cannabis company came to Alchemy to expand their brand, while keeping them compliant.
Vita Coco
The CPG company used street-level media to spike sales and drive awareness for two of its brands.
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Types of
Advertising
Whether you’re looking for classic wildposting or a customized out-of-home experience, you’ve got options.
Wild Posting (Traditional)
Alchemy has more entitled offerings than any other urban street-media company. We scale to budget and leverage metrics to suggest desirable locations.
Custom Street-Level Billboards
We can tailor your visuals for better brand recognition. This is a unique, first-to-market way to stand out from the visual noise in major markets.
New York Digital Network
Our Digital Network features sleek, street-facing 75” HD screens strategically placed throughout New York City.
Barricades
Unique to LA, these are one of our most popular offerings that allow you to own and dominate an entire corner.
Mobile
This capability works with advertising media to amplify your reach through mobile users, spreading brand awareness and encouraging website visits.
Experiential
Alchemy’s process is turnkey: coming up with creative concepts and taking care of activation location and logistics, such as permits.
Painted Wall Murals & Hand Paints
Alchemy’s team of muralists are experienced and adept at brand work, offering fresh, street-smart imagery.
Graffiti Ads
Designed by Alchemy or your own painter, these popular ads can range in size from small hand paints to sprawling murals.
Sidewalk Graphics
Intended to capture the downward gaze, these decals or graphics are placed on walkways, before doorways, and at parking garage entryways.
Out-of-Home Markets
See Alchemy’s most popular markets for OOH advertising across the U.S.—and we are continually adding markets to our portfolio. Check with a sales rep for details, including offerings in Canada and Europe.
