About Experiential Advertising
Experiential advertising is exactly what you’re probably thinking: campaigns people can participate in and interact with. Picture a poster with an interesting texture—you want to touch it to see how it feels. These ads invoke a second sense beyond sight, such as a placement with music or a sound bite to listen to or a photo where people can “become” the ad. They can take the shape of a can’t-be-missed projection that commands an environment while blending into it, or objects you can take away from the ad as mementos or gifts. And it all culminates in the form of interactive events, where potential customers can engage with or “try out” a product or service.