Sightlines Are the Key
So, what are “sightlines?” To put it simply, think of a sightline as an imaginary line between an observer’s eye and the subject of interest. We use Geopath targeting and metrics to make sure your placements get the maximum reach and frequency. And smart, detailed reporting tells us what’s working—and what isn’t—so we’re always improving on our placement.
When you’re walking down the street, your sightline is typically straight ahead. People tend to see what is in front of them, which gives street-level advertising a major advantage over other types of out-of-home advertising.