When it comes to wild posting, the goal is always to catch the eye of consumers through your ad. One of the most effective ways to achieve this is by utilizing large-format media. Typically, people lean towards large panels and barricades, but there is another format that truly captivates an audience—wallscapes!
Alchemy’s wallscapes take average wild posting to a whole new level. We feature these massive creatives in our Atlanta, New York, and Los Angeles markets, where they effectively engage audiences and create lasting impressions. Our larger-than-life wallscapes pull consumers into a whole new world!
Atlanta: Coca-Cola’s World
Atlanta is the home of Coca-Cola headquarters, but also, two of our favorite wallscapes.
Alchemy consistently partners with the Coca-Cola team to bring their visions to life. Recently, we teamed up with The Coca-Cola Company and Gigi Hadid on their newest Coca-Cola Magic Meals campaign, which aimed to share the brand’s #RecipeForMagic: shared meals with loved ones (alongside a Coke, of course). Our wallscape spread the word—and the magic—across the city.
Trinity Ave SW & Ted Turner Dr SW
We also collaborated with the Coca-Cola team to generate buzz among young adults around their brand Simply Mixology’s cocktail-inspired drinks. To accomplish this, we took advantage of our Atlanta wallscape to help spread the word. Alchemy’s strategic placements effectively captured the attention of the target audience, inspiring them to celebrate life more simply.
This campaign was featured on OOH Today as the #1 campaign creative of the week. This proved that the right creative plus an impactful unit is the recipe for success!
Peters St Sw & Fair St SW
Brooklyn: Out of this World
Alchemy’s wallscapes have elevated wild posting in Brooklyn. They take you to another place—whether that be a vacation or an entirely new universe.
Alchemy partnered with H&M to promote the brand’s third installation at their experiential Williamsburg location, Isla Hennes. As part of their year-long rotating campaign, the brand transformed the store into an interactive goddess-like destination. Alchemy supported the unique execution with a top-tier wallscape in Greenpoint, which was perfect for H&M’s target demographic. All eyes were on the unit due to its prime location and size, encouraging passersby to experience Isla Hennes for themselves.
Meserole Ave & Dobbin St A
Alchemy also collaborated with Sony Pictures Entertainment to unveil the highly anticipated “Spider-Man: Into the Spider-Verse” sequel: “Spider-Man: Across the Spider-Verse”. After the success of the animated series’ first installment, we knew the execution needed to “bring” people into the Spider-Verse. To commemorate the new film and Miles Morales, Brooklyn’s first Spider-Man, we covered one of our largest wallscapes in Williamsburg with an electrifying graphic—one big enough for Spider-Man himself to see across the city.
Wythe Ave & N 15th St
Los Angeles: A Star’s World
We all know that Los Angeles is the home to the rich and famous. The city is full of stars, including those on Alchemy’s wallscapes.
When you want your ad to be seen by the masses, turn to Venice Beach. Actress and social media star Tabitha Brown did so, as Alchemy teamed up with Target to promote her new outdoor entertaining collection. Her collection is filled with colorful outdoor essentials that can be used all summer long—at home or at the beach. For Tabitha, there was no better place to advertise her new collection than right on the Venice Boardwalk. Between the vibrant creative, the location, and Alchemy’s impossible-to-miss unit, passersby were brought to a world of summertime fun!
Ocean Front Walk & Park Ave
The STARZ network also recruited our advertising help. In an effort to call attention to their For Your Consideration title “P-Valley,” STARZ utilized Alchemy’s illuminated wallscape just minutes away from the famous Grove shopping center. The size of our unit was able to perfectly portray the iconic drama series stars, making you feel like you were right there in the Mississippi Delta with them!
S Fairfax Ave & Lindenhurst Ave
It’s clear that Alchemy’s wallscapes are not like your average wild posting. Across three markets and millions of impressions, they go beyond the normal advertisement, transporting you to new places.
Whether it’s to a world of refreshing beverages, the Spider-Verse, or P-Valley, our wallscapes are windows to new possibilities. The experiences are what set these creatives apart, leaving a lasting impression and forging a deep connection between the viewer and the brand.
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Alchemy Media creates custom OOH campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.