Often when campaigning, brands focus on the two major East and West Coast markets, New York and Los Angeles. As a result, they often overlook the third largest city in the US: Chicago!
With its busy streets and diverse population, Chicago presents a valuable market for brands seeking to expand their reach. It’s a bustling city full of opportunity and Alchemy’s third-largest market.
Recently, Alchemy collaborated with Coca-Cola to activate its “Coca-Cola Summer” campaign. The Coca-Cola team wanted to convert Gen Z into regular Coke users through Alchemy’s wild posting strategies.
N Milwaukee Ave & N Morgan St
Reaching New Generations Through Chicago Wild Posting
To accomplish this, Alchemy chose wild posting locations based on sites that Gen Z frequent. We posted on our panels targeting DePaul University, University of Illinois, Northwestern University, and Loyola University, as well as Downtown Chicago, metros, and local high schools.
S Leavitt St & W 23rd St
To ensure that Coca-Cola’s ads were seen both day and night, Alchemy also employed our Illumicade™ technology in Wrigleyville. Our Illumicade panel is powered by backlit panels, allowing ads to shine in the dark. The unique format has proven to be highly effective and a fan favorite.
N Western Ave & W Grace St
Alchemy’s Chicago market can do it all: audience targeting, Illumicades, you name it! Don’t miss out on this city of opportunity—expand your wild posting strategies today.
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Alchemy Media creates custom OOH campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.