To support the release of their new film, Paramount+ turned to Alchemy Media to get the word out. Our Illumicades™ coupled with motion sensor-activated audio and visual effects did just that!
Bringing Hollywood to the Streets
What better way to promote an upcoming horror movie than by bringing it to life in the streets? Pet Sematary: Bloodlines, which premiered on the streaming service in September, acts as a prequel to the 2019 adaptation of Stephen King’s 1983 novel, taking us back 50 years to when a young Jud Crandall first discovered the cursed graveyard.
We partnered with Paramount to pioneer a cutting-edge fog activation at our installation on La Cienega Blvd and West 3rd Street, accompanied by audio clips from the film triggered by motion sensors. As people passed by the illuminated site, they were greeted with the fog and ominous lines from the horror classic, setting a spooky scene that delighted onlookers and definitely made sure they would all remember to check out the movie.
In addition to the Beverly Grove placement, we enacted Illumicades™ at three other locations in Melrose, Westwood, and Venice. Executing multiple lit-up installations ensured the ads would get maximum impressions, especially throughout the night.
Pairing Illumicades™ With Experiential Advertising
Here at Alchemy, we’re experts in multiple types of out-of-home advertising—and we’re huge proponents of combining them for even greater exposure. Each ad offering provides unique benefits and, when combined with other offerings, can produce valuable results. Illumicades™, an exclusive Alchemy invention, bring brilliance to your ads by making them stand out at night. Experiential activations allow consumers to interact directly with a brand or product, which not only guarantees they’ll remember it but strengthens their trust in it as well.
The extra illuminated placements around the city served to further bolster the movie in people’s minds. All in all, the entire campaign made certain that Angelenos knew to check out Pet Sematary: Bloodlines on Paramount+.
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Alchemy Media creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.