“The Kardashians” is back! To promote the fourth season of the Hulu show, Alchemy went all out with Illumicade™ and wild posting placements in Beverly Grove and West Hollywood and a large panel creative in Midtown Manhattan. We wanted to further amplify our OOH efforts from the show’s previous season and make sure no one missed the announcement of this streaming favorite—and it worked.
Keeping Up With Illumicades
For celebs as bright as these women, it seemed only fitting that we feature them on our backlit Illumicade™ offering. We took over two major intersections in Los Angeles to amplify the series with panels featuring each of the Kardashian-Jenner women: Kris, Kim, Khloe, Kendall, Kourtney, and Kylie. By day, the mauve background and glossy lettering captured passing eyes; by night, the backlighting technology thrust the images into the spotlight.
At the same time, The Kardashians took over Midtown Manhattan with a large panel on 36th street that just begged NYC commuters to look. The women stand posed in their designer best in a shared spotlight, embodying the show’s tagline, “Forever Forward.”
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In addition to the impressions we received from foot traffic in two of the biggest cities in the world, we amassed millions more through our online efforts. Amplifying wild posting efforts with social media creates even more of an impact and increases your potential reach exponentially.
Combining Wild Posting & Mobile Advertising
Posting and circulating images of street-level ads is one way to expand your reach online—another way is through QR codes placed on the creative, which passersby scan with their smartphones, leading them to a website or social media page. Additionally, our clients use geo-targeting to serve ads or text marketing to consumers’ phones as or after they pass by the OOH ad. This ensures the person doesn’t forget they saw the ad and gives them the opportunity to learn more or make a purchase.
Multiplying the power of street-level advertising with social media and other mobile advertising tactics can put your brand on the map—or bolster an already iconic name. Alchemy has the inventory, the experience, and the skill to help you succeed.
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Alchemy Media creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.