Illumicades are tried and true barricade ads with the added bonus of our patented lighting technology. This not only helps your creatives stand out—it also makes them more visible at night, which increases your ad exposure. Additionally, you can use Illumicades to highlight or embolden certain parts of your ad, like specific words or images within the creative.
Whatever your campaign objective, these brightly lit barricades will help your brand shine. From entertainment studios and sports teams to fashion brands and tech giants, advertisers from all categories are using Illumicades to make a splash in the market.
While Illumicades were previously exclusive to the Los Angeles market, we have begun to roll out the creative to other markets, including Chicago. We have over twenty entitled locations in LA where these ad placements can be built—and we’re hoping to bring this exciting innovation to NYC down the road!
While these back-lit barricades work great for attracting consumers all on their own, we can also pair them with other types of out-of-home advertising for maximum exposure. Experiential activations are a great way to bring even more allure to your campaign. You can also pair Illumicades with mobile advertising, ensuring that your creative continues to reach consumers long after they’ve walked away. Research shows that passersby who received an ad on their phone after seeing a street-level placement are ten times more likely to remember it. Pairing your brightly lit, beautiful creative with an exciting activation or targeted mobile advertisement is a sure fire way to get attention.