Standing out during the holiday season can be difficult, and experiential advertising is a great way to do it! Hulu learned that with their interactive “Happy Huludays” campaign, and Alchemy’s dedicated wild posting units helped bring it alive.

“Wrapping Up” the Year With Dedicated Coverage 

To celebrate the season, Hulu wanted to give back to their audience—with free wrapping paper! We installed tearaway pads on each unit where passersby could pull off a sheet to take home and wrap their gifts with. The paper sheets featured graphics from several of Hulu’s hit shows and films, including Modern Family, White Men Can’t Jump, Flamin’ Hot, The Kardashians, Only Murders in the Building, and Family Guy. 

Hulu Holidays Experiential Activation The Bear Man Pulling Off Wrapping Paper Chicago N Lincoln Ave and N Sheffield Ave

N Lincoln Ave & Sheffield Ave | Chicago

The ads were featured on dedicated wild posting units in LA, NYC, Atlanta, Chicago, and Seattle, with the paper theme often representing the “fan favorite” show in each location (i.e. The Bear in Chicago). With each unit featuring a giant bow in addition to the tearaway paper, the campaign essentially “wrapped up” the best of Hulu’s titles for the year. 

Hulu Holidays Experiential Activation Only Murders in the Building NYC Broadway & 51st St

Broadway & 51st St | Manhattan | NYC

How Experiential Activations and Dedicated Wild Posting Corner the Market

We consistently advocate combining different types of out-of-home advertising together for maximum impact, and this campaign showed why. When you spread your message across multiple dedicated units, your ad stands alone, giving you domination over the space. Pairing that with experiential activations that encourage people to stop and engage—ensuring they will remember the ad and your brand—is a highly effective strategy during a time when all advertisers are vying for attention.

Hulu Holidays Experiential Activation White Men Can't Jump Wrapping Paper Atlanta Peters St SW & Fair St SW

Peters St SW & Fair St SW | Atlanta

Alchemy has more entitled inventory than any other out-of-home company, and Hulu took advantage of that with their campaign, booking eleven units across five cities. If you’re looking to really corner the market with your street-level ads, we’re the partners you want.

–

Alchemy Media creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.