Making a splash in the bustle of NYC can be a challenge, but it’s a challenge Alchemy can handle. When Burberry took their festive November campaign to NoHo, we used dedicated wild posting placements to spread their message across lower Manhattan.
Bringing a Bit of London to New York
“Burberry Streets,” took over Temple Bar on Lafayette Street to open Knight Bar, temporarily recreating “a small, quiet corner of London in the city that never sleeps.” For six days, from November 10th to November 16th, the NoHo bar was decorated with a new Burberry red check and served a special menu, curated by the North London cafe, Norman’s.
The star-studded opening night featured several celebrity guests, including Cara Delevingne, Daniel Caesar, Gabrielle Union, Joe Keery, Karlie Kloss, Maggie Gyllenhaal, and RZA, sporting the new red or the iconic yellow pattern in support of the brand.
Spreading the Word With Dedicated Wild Posting
To promote their event, Burberry took advantage of our extensive inventory around Lafayette Street and throughout SoHo and NoHo. Utilizing some of our biggest and brightest units in the area, we put up wild posting panels, Windowscapes, and outdoor dining panels, which made the international fashion brand impossible to miss. Not to mention, we executed a full domination of one of the most popular street corners in lower Manhattan—Lafayette and Bleecker.
Dedicated wild posting is a highly effective way to get your brand noticed. Because your ad is the only one in the space, you’re not competing with other brands’ ads for attention— dedicated placements are often larger than traditional ones, and therefore more likely to catch people’s eye. We have more entitled offerings than any other street-level media company, and with our expertise, you can be sure your ad will get noticed.
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Alchemy Media creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.