Wild posting and other out-of-home campaigns typically last anywhere from a week to a month, but did you know you can dominate a space even longer? Coca-Cola secured two of our top locations in Venice and Bushwick for the full year of 2023 with our long-term perm, which led to an incredible number of impressions—and the beverage brand isn’t done yet!

Coca-Cola Outdoor Advertising Long-Term Permits Venice Beach LA Billboard Ocean Front Walk

Ocean Front Walk | Venice Beach | Los Angeles

Making a Lasting Impression

After starting out strong with a memorable Diet Coke creative in January, Coca-Cola rotated ads for several of their major drink offerings, including Smartwater, Gold Peak Tea, and, of course, Classic Coke. Their coverage included a sprawling barricade on Ocean Front Walk in Venice Beach, Los Angeles, and a massive dedicated wild posting panel on the corner of Flushing and St. Nicholas Avenue in the Bushwick neighborhood of Brooklyn.

Diet Coke Coca-Cola Outdoor Advertising Long-Term Permits NYC Dedicated Wild Posting Panel Bushwick Brooklyn Flushing Ave

Flushing Avenue | Bushwick | NYC

The ads featured everything from age-old Coke slogans to Emmy-award-winning actress Zendaya reminding thirsty consumers to “Keep It Smart” and “Never Question Your Own Taste.”

Smartwater Zendaya Coca-Cola Outdoor Advertising Long-Term Permits NYC Dedicated Wild Posting Panel Bushwick Brooklyn Flushing Ave

Flushing Avenue | Bushwick | NYC

Long-Term Perm Means You Won’t Miss a Sightline

When you own a placement in a high-traffic area, your ad is going to get a lot of impressions from tourists and locals alike. And if you keep putting your ads in that same spot for months, you can be sure you won’t miss anyone. Throughout 2023, Coca-Cola saw nearly six million impressions on their NYC placement alone! 

Gold Peak Tea Coca-Cola Outdoor Advertising Long-Term Permits Venice Beach LA Billboard Ocean Front Walk

Ocean Front Walk | Venice Beach | Los Angeles

Refreshing the ad creatives also helps draw the eyes of passersby and keeps the location alive and interesting. Consumers will start to expect the brand in that space and even wonder what comes next! 

Coke Zero Coca-Cola Outdoor Advertising Long-Term Permits Venice Beach LA Billboard Ocean Front Walk

Ocean Front Walk | Venice Beach | Los Angeles

We’re continuing our partnership with Coca-Cola in 2024, and we can’t wait to see what’s in store. If you’re looking to create a lasting presence for your brand, contact us today!

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Alchemy Media creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.