Los Angeles Gets First Look at Oscar Hopeful
‘Tis the season of Oscar contenders! When promoting director Todd Field’s first feature-length film in sixteen years, Focus Features turned to Alchemy Media’s street-level advertising solutions. Thanks to our strategic placement of dedicated barricades in vital neighborhoods, Tár got a significant foothold in the Los Angeles market.
Abbot Kinney Blvd & Milwood Ave | Venice Beach
After successfully debuting the film at the Venice Film Festival (where Cate Blanchett also won Best Actress), the prestigious studio enlisted the help of Alchemy to promote the film’s limited theatrical run. Our note-perfect activations helped the studio’s campaign messaging stand out in one of the nation’s most competitive markets.
High-Impact Coverage with Dedicated Locations
Today’s leading studios can seize the streets using Alchemy Media’s tried and true advertising solutions. Our Dedicated Locations, for example, offer highly reliable and effective coverage backed by audited Geopath data.
Pacific Coast Highway | Los Angeles
When advertisers aim to draw attention to particular locations, they often purchase a package of multiple dedicated spots in a region. For Focus Features, Alchemy tapped into its extensive inventory to develop a targeted, dedicated street-level campaign. We placed Tár on key barricades in areas with high vehicular and pedestrian traffic, like PCH and Abbot Kinney, to make their ad creatives impossible to miss.
This riveting drama starring Oscar-winner Blanchett examines the rise and rapid fall of Lydia Tár, a fictional EGOT winner and world-renowned composer-conductor. According to The Guardian, “Tár is a voracious, burrowing character study of an artist haunted by her own sins, whose insular life is nevertheless buffeted, punctured and undone by the world and culture outside her, one conducted primarily on screens.”
The nearly three-hour narrative has been praised by both critics and audiences alike. Currently rated “Fresh” on Rotten Tomatoes with a score of ninety-two percent, Blanchett’s performance, Field’s direction and script, Florian Hoffmeister’s cinematography, and Hildur Guðnadóttir’s music are already generating Oscar buzz.
Our clients can dominate top markets and, in the case of Focus Features, bring audiences to theaters thanks to Alchemy’s street-level know-how and acquisition of prime real estate. Only one question remains: will Tár capture Oscar gold in 2023?