FAQs

Wild posting is a type of outdoor advertising that involves placing posters on construction sites and various other types of custom placements using wheat paste glue. Offerings vary by market; wild posting can be a form of non-leased guerilla marketing or take place in leased spaces.

Wild posting can be found in high-traffic urban areas. It is primarily placed on construction sites, but it can also be on fences, walls, leased panels, custom placements, and more.

Each market has its own regulations for wild posting. Some wild posting programs use locations that have permissions and/or permits as part of the foundation, which avoids legal issues.

Wild posting typically utilizes posters that are installed using wheat paste glue. Other printed materials such as self-adhesive vinyl might be used in some circumstances.

Wild posting is a branding and awareness effort, and it can be highly effective in catching the attention of people on the street. Each brand will look at wild posting strategy differently—some might focus on the creative, while others may emphasize the areas of the market they are looking to target. Regardless of approach, wild posting is an inexpensive way to reach hip and trendy audiences, and adding things like QR codes or URLs to a creative can also enhance a campaign’s effectiveness.

Wild posting is a cost-effective and impactful way to reach a broad audience. Its spontaneous and unexpected nature generates buzz, while its hyper-local approach sparks a sense of authenticity and engagement within the target audience. Additionally, street-level visibility allows brands to make a memorable connection with consumers in high-traffic areas.

Planning starts with identifying your market(s) of interest and then considering the specific areas or neighborhoods within that market you’re looking to target. From there, the next steps are determining flight timing, selecting a poster size, and creating eye-catching materials. Alchemy is highly experienced in planning successful wild posting campaigns.

Wild posting can be a successful strategy for any business in any industry, from fashion brands to alcohol and spirits.

Due to the guerilla nature of wild posting, there are generally fewer restrictions on your creative approach. As a rule of thumb, we recommend avoiding political, contentious, or racy advertisements that could offend the public.

Wild posting is often used for short-term, high-impact promotions, but campaign durations vary depending on a client’s budget and goals. Campaigns usually run for four weeks, but clients with smaller budgets might opt for two weeks.

Wild posting can complement other advertising strategies, creating a multi-channel approach for broader reach. Alchemy has experience combining wild posting with street-level billboards, mobile advertising, experiential marketing, digital ads, traditional billboards, and more.

Success can be measured through increased brand awareness, website traffic, social media engagement, and other key performance indicators (KPIs).

Wild posting is versatile and can be used for political, social, or advocacy campaigns to amplify messages. Social media is also a helpful tool for boosting your wild posting campaign. Check out our work with Insure Earth, #StopAsianHate, and Get Out the Vote initiatives for examples!

Yes, eco-friendly materials such as recyclable paper and water-based adhesives can be used for wild posting to minimize environmental impact.

Alchemy Media specializes in designing and executing impactful wild posting campaigns. With over 50 years of experience in out-of-home advertising, we know how to get impressions and raise brand recognition for our clients.

Alchemy provides wild posting services in major cities and high-traffic locations across the U.S. and abroad, including Los Angeles, New York City, Chicago, Toronto, London, and more. Check out our list of markets to see which streets we can help you dominate!

Cost varies based on each campaign’s scope, duration, and specific requirements. Whether you need a small-scale local promotion or a large-scale, citywide campaign, we can build a program that meets your needs.

Absolutely! You provide custom artwork for your campaign, and Alchemy has an in-house production team that will make sure everything is to spec and printed on time.

Campaign durations vary depending on your goals and budget. Alchemy offers flexible options, allowing you to choose the timeframe that best suits your needs.

Alchemy has you covered! We are experienced in navigating permitting processes in each individual market. For more information, please contact your sales representative.

Alchemy offers detailed analytics and reporting, including Geopath impressions, engagement metrics, and demographic insights, to evaluate the success of our wild posting campaign.

Wild posting creatives come in various sizes, from the traditional wild posting to massive posters that cover an entire wall. Our typical poster sizes are 36”H x 24”W and 72”H x 48”W, but we also offer large scale murals and wallscapes. Alchemy will help you strategize your campaign to maximize results.

Typical lead times are two weeks or more, and we recommend booking in advance to secure prime locations. However, we have production in-house, which often gives us the ability to get your campaign going even faster if needed.

Yes, Alchemy provides targeted wild posting options to reach specific demographics or audiences based on your campaign objectives.

Alchemy will provide artwork specifications and advise on materials as needed. Clients can send artwork files built to spec and we can print in-house, or clients can print on their own and ship us the campaign materials.

Some campaigns will require creative approval based on several factors, such as location and local regulations. Alchemy will ensure that your campaign complies with all relevant rules and restrictions.

Yes, Alchemy Media can assist in producing high quality, eye-catching materials for your wild posting campaign. We have an in-house print and production facility so we can make your program completely turnkey.