As the summer heats up, many people can’t wait to cool down and have a drink. From barbecues and picnics to beach days and nights, the season is a great time for alcohol brands to get their products out there. Alchemy is the place to go for innovative and impactful wild posting that connects with consumers during the hottest summer to date.
At Alchemy, we strategically place your ad in high-traffic areas people can’t miss, like busy street corners and outdoor dining scenes. Our localized approach is perfect for alcohol brands, as it guarantees that these drinks reach consumers in their own communities while remaining compliant with alcohol advertising regulations.
Whether you want to promote a new product or generate some buzz around your brand, we’ve got you covered!
White Claw Wild Posting
When it came to unveiling the “smoovest” vodka on the market, White Claw knew Alchemy could get the job done. This new product is the world’s first triple wave filtered™ vodka, which makes it smoother and more refined than its competitors. We couldn’t wait to spread the word in Los Angeles and Chicago.
Western Avenue & Lemon Grove Avenue | Los Angeles, CA
Our work with the popular brand didn’t stop there! Summer is filled with outdoor events, festivals, and gatherings—what better time is there for a refreshing seltzer? As the temperature climbed, White Claw came back to Alchemy in search of support for its general brand awareness campaign. We placed their ad in some priceless LA areas, such as the Sunset Strip and Abbot Kinney Blvd.
Sunset Boulevard & North Laurel Avenue | Los Angeles, CA
Abbot Kinney Boulevard & Palms Boulevard | Los Angeles, CA
Coors Light Windowscapes
For many people in the city that never sleeps, it’s hard to relax—even in the summer! With this in mind, Coors Light wanted to help inspire New Yorkers to take the edge off.
Avenue B & 13th Street | East Village, New York, NY
We placed their ad on one of our alcohol-compliant windowscapes in the East Village, making it impossible to miss. Passersby were inspired to “Press Pause on the NYC Hustle”, sit back, and have a beer.
Tequila Komos Patio Panels
Ultra-luxury tequila brand Tequila Komos wanted to be front and center in the NYC streets, which is fitting for the drink that Tasting Magazine calls the “highest rated tequila ever.” We knew our network of dedicated wild posting panels on outdoor dining enclosures would be the perfect high-impact solution for this campaign.
King Street & 6th Avenue | SoHo, New York, NY
Houston Street & LaGuardia Place | New York City, NY
Braeburn Whisky Takes on Wall Street
Wild posting isn’t just for the brands you see in stores—it’s also for companies with innovative ideas. Just ask Braeburn Whisky, who reached out to Alchemy to get the word out about their specialized whisky investment firm.
Braeburn knows the power of the alcohol industry, just as we know the power of the streets. We put their eye-catching creative in the middle of Tribeca to show passersby where the Wall Street Bull meets the Highland Cow.
Greenwich Street & Beach Street | New York City, NY
Even when this summer comes to a close, these drinks aren’t leaving any time soon thanks to Alchemy. Our knowledge of the streets and premium locations helps all brands get seen and connect with local communities. Whether it’s a cool seltzer or beer after a long day, or a fresh tip about enriching your financial investment catalog, we know how to get your brand seen by the people who matter most.
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Alchemy Media™️ creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.