This summer’s been one of the hottest, and with that comes the need for some major hydration. Alchemy regularly works with drink brands, employing our wild posting strategies to encourage people to quench their thirst.
Different drinks have different needs—that’s why various drink brands come to Alchemy. Our varying formats fit the unique objectives of each brand. Whether it’s a new product launch or a brand awareness campaign, we encourage consumers to stay hydrated!
Wild Posting With Waterloo Seltzers
Waterloo “waters down nothing,” so we knew their wild posting formats couldn’t be watered down either. Alchemy posted the seltzer’s bright creatives at a location where they couldn’t be missed, right off the Pacific Coast Highway in Los Angeles. This unit gets a tremendous amount of both vehicular and foot traffic, so there’s no way anyone overlooked Waterloo’s Ginger Citrus Twist, Blackberry Lemonade, or Black Cherry seltzer flavors.
Topo Chico Sabores Hit the Streets
Topo Chico is genuine, from its juice to its branding. To celebrate the authenticity of its brand, the beverage company created “flavor guides” for various cities. These guides “showcase the authentic flavors of each city through the eyes of those who know it best.” Alchemy supported Topo Chico in this endeavor in Dallas, Houston and Denver, carefully selecting wild posting locations in each city where natives and visitors would see and be inspired to follow their flavor.
Visibility for Vitaminwater Zero Sugar
Vitmainwater was on the hunt to make it easier for people to live happier and healthier lives. How did they do that? By launching their new Zero Sugar drink. Alchemy helped them promote the release and target Gen Z consumers through our traditional wild posting packages.
We utilized a mix of traditional and guerilla wild posting in New York, Los Angeles, Dallas, Miami and Boston to maximize Vitaminwater’s reach and visibility. Between the creative featuring artist Lil Nas X and Alchemy’s strategic programs, the consumer-conscious generation was definitely influenced to try this functional hydration solution!
Staying hydrated has never been more convenient, thanks to Alchemy’s innovative formats and strategically chosen premium locations. With our engaging inventory, passersby are easily enticed to reach for a refreshing drink. Whether it’s a brand’s timeless seltzers or an exciting new product, Alchemy has it covered!
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Alchemy Media creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.