When it comes to boosting hype for a highly anticipated project like Beyonce’s latest album, Cowboy Carter, the stakes are high, and the campaign strategies need to be nothing short of exceptional. Columbia Records knew they had something special, and they turned to Alchemy to craft a wild posting campaign that would set the music world on fire.
Alchemy Knows Music Marketing—And NYC
Through our more than 50 years of experience in OOH advertising, we’ve learned a thing or two about running music campaigns that create results. We selected units in major cities across the U.S. to make sure country music fans and Beyonce fans alike heard about the release of her new album.
Wilshire Blvd & Sweetzer Ave | Los Angeles
In Los Angeles, we employed two dedicated barricades, one in the chic enclave of Beverly Grove and another in Venice on the iconic Abbot Kinney Boulevard. These installations served as focal points, generating buzz and creating Instagram-worthy moments for fans eager to share their excitement with the world.
Abbot Kinney Blvd & Santa Clara Ave | Los Angeles
On the other coast, we made the streets of New York City come alive with vibrant album artwork, strategically placed in prime locations to ensure maximum visibility. Our wild posting efforts put the star’s newest undertaking in front of people all across the city, hitting key demographics and attracting new fans as well.
Beyonce Takes Over the South With Wild Posting
While LA and NYC served as the campaign’s epicenters, we didn’t overlook the importance of other key markets. In addition to Nashville and Galveston, we ran a citywide wild posting campaign in Beyonce’s hometown of Houston, celebrating her crossover appeal and the album’s cowboy-themed aesthetic.
Westheimer Rd & Dunlavy St | Houston
We used a multi-faceted approach that appealed to diverse audiences across the country. By leveraging the power of wild posting in key markets and tapping into the cultural zeitgeist, we helped Columbia Records unleash Cowboy Carter in spectacular fashion.
Franklin St & Hamilton St | Houston
As the album continues to dominate the charts and captivate audiences worldwide, one thing is clear: when it comes to music marketing mastery, Alchemy knows how to strike the perfect chord.
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Alchemy Media creates custom wild posting campaigns in New York, LA, and other major cities that engage audiences, drive brand recognition, and generate buzz. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence in NYC.