In out-of-home advertising, reaching diverse audiences is not just a goal but a necessity. At Alchemy, we make this happen for our clients with a dynamic and grassroots approach. Our wild posting efforts in NYC, Los Angeles, Chicago, and Miami make us the go-to for brands looking to make a statement with key demographics like Hispanic communities.
Spreading Health Awareness in Chicago
We worked with CountyCare to plan a six-month awareness campaign aimed at informing Cook County residents about a no-cost, Medicaid-managed health plan. Our units on Armitage, Kildare, and Ashland featured posters touting the benefits of the program, along with a QR code to scan and learn more.
W Armitage Ave & N Kildare Ave | Chicago
Recognizing the diverse makeup of Chicago’s population, we placed the Spanish-language creatives in areas with high Hispanic traffic, ensuring maximum exposure and engagement.
Introducing JLo (Now) With NYC Wild Posting and More
To get the word out about Jennifer Lopez’s newest project, which includes a musical film, a studio album, and a documentary, we took a multi-city approach, targeting Hispanic audiences in Los Angeles, Miami, and New York. Born and raised in the Bronx, Lopez’s roots run deep in Hispanic culture, making it imperative to focus on areas that resonate with her background.
N Highland Ave & Selma Ave | Los Angeles
The multi-talented singer, actor, and dancer released her ninth studio album This Is Me… Now along with a narrative-driven musical of the same title that “showcases her journey to love through her own eyes.” Additionally, JLo released The Greatest Love Story Never Told, a behind-the-scenes documentary following her as she produces her new album.
Reach Diverse Communities With Wild Posting in New York City
It’s well known that Miami and LA are great markets for reaching a Hispanic audience, but New York can be just as important for these campaigns! The diverse and populous neighborhoods in New York City provide endless opportunities to reach a variety of cultures, including Hispanics and Latinos. In addition to the recent This is Me… Now campaign, we’ve previously promoted Body Armor Lyte with JLo creatives in the Bronx.
Jerome Ave & W 169th Street | Bronx, NY
Our extensive New York inventory is audited by Geopath, and many of our units show high indexes for Hispanic populations.. If you’re looking for the right place to reach Spanish-language consumers, Alchemy has the placements you need.
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Alchemy Media creates custom wild posting campaigns in New York, LA, and other major cities that engage audiences, drive brand recognition, and generate buzz. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence in NYC.