Getting Back to Our Roots: Wild Posting and the Music Industry

For decades, wild posting has been a tried and true method to promote all things music. From concerts and album releases to festivals and new venues, Alchemy is proud to say we’ve been doing this since the beginning. It’s true––we got our start back in 1969 passing out fliers for local artists and eventually turned to plastering the streets to generate even more buzz. 

We haven’t left the streets since, and we aren’t planning on it any time soon. While digital platforms and social media are powerful tools for musicians today, our recent campaigns make it clear that we aren’t slowing down. With the help of old-school and contemporary artists alike, we’ve stuck to our roots and helped get their music heard.

Classic (Rock) Wild Posting Campaigns

Traditional wild posting offers a vast, citywide approach to the medium. While we love to think outside of the box, sometimes it’s best to stick with what you know. 

What better way to promote Led Zeppelin’s 50th-anniversary album than with a medium that dates back to its original release? Traditional wild posting is a great fit for any music client, and it really pops for those that have a long history with the placements. We covered the streets of San Francisco and New York with the rock group’s iconic artwork back in 2022.

Earlier this year, when Depeche Mode wanted to promote their latest album and tour dates, they knew Alchemy could cover all their markets. We hit the streets of Washington D.C., Boston, Chicago, Seattle––you name it, we were there!

Pop Sensations

Wild posting isn’t just for the classic rockers. Its proven success makes it the obvious choice for today’s pop sensations as well—just ask Miley Cyrus and Doja Cat!

2023 introduced us to “New Year, New Miley.” When Columbia Records came to us eager to share the hotly anticipated Endless Summer Vacation album, Alchemy wasted no time building out a campaign fit for a bonafide icon. We spread the word across the nation, including this quick pit stop in Miami:

The strategy also worked for Doja Cat, whose pandemic success is sure to cement her in the pop Hall of Fame. To promote the star’s new tour and album, we “painted the town red” in Los Angeles and New York.

Hip Hop Heroes

Wild posting is a great way to connect with audiences on a grassroots level, which makes it particularly effective with Hip Hop artists. By letting you tell us your desired markets, key demographics, and target areas, we build out campaigns that hit communities at their core.

We placed Polo G center stage in the Hip Hop hotbed of Atlanta to reach countless local fans. Similarly, we showed rapper, singer, and songwriter Armani White some love in his hometown of Philadelphia.

Up-and-Comers

Wild posting is not just for the chart toppers or artists you already have saved on your Spotify. Our citywide campaigns are scalable, which makes them a great way to get an up-and-coming artist’s name out there.

For these talents, a major benefit to the medium is that it grabs everyone’s attention. You never know who will walk by a campaign and be inspired to check out some new music. 

Artists like LANY and Dominic Fike are sure to be household names someday, and Alchemy is proud to say that we spread the word from the beginning, just like we did back in ‘69. 

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Alchemy Media™️ creates custom wild posting campaigns that engage audiences, drive brand recognition, and generate buzz in target markets. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.