In a bustling city like New York, it’s easy to get lost in the shuffle of busy lives and a plethora of ad competition. Standing out is a must if you want to get noticed—and Alchemy’s window projections make it happen.
Broadway & Howard Street | SoHo, Manhattan, NY
Renowned skincare brand The Ordinary leveraged these massive placements near their store on Broadway in SoHo to promote their cheeky “Periodic Fable” campaign. Combined with a giant street-level billboard a few blocks away, they turned heads and drove traffic to both of their lower Manhattan brick-and-mortar locations.
Thompson Street & Broome Street | SoHo, Manhattan, NY
Strategic Placements Get Results
Location is everything in NYC, and finding the perfect placement is worth the reward. Alchemy’s window projections on Broadway and Howard Street dominated the southwest corner of the intersection, and The Ordinary’s clean branding and clever creatives popped—especially at night!
Broadway & Howard Street | SoHo, Manhattan, NY
Over on Thompson and Broome, our corner billboard unit is a perfect spot to catch the attention of passersby. The Ordinary splashed a giant single-image creative of the chemical formula for their hyaluronic acid serum on each side of the unit. The minimalistic design of the branding mirrored the company’s commitment to honesty and transparency in their products and their marketing.
Challenging the Beauty Industry in the Heart of Hollywood
The campaign didn’t stop in New York—The Ordinary got straight to the point with another strategic barricade placement in Los Angeles, highlighting the ethos of their approach to the beauty and skincare space. We splashed their unique creatives across our Fairfax barricade, ensuring that everyone passing through Hollywood would see their message: skincare is just science.
North Fairfax Avenue & Clinton Street | Los Angeles, CA
Combining OOH With Conventional Advertising
Out-of-home advertising lets you reach consumers where they live and work. Combining it with e-commerce and traditional brick-and-mortar shops creates the perfect experience for people to interact with your brand and message. Alchemy knows how to create tailored campaigns that put your ads exactly where they need to be to achieve maximum impact.
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Alchemy Media™ specializes in eye-catching wild posting and OOH campaigns in NYC, LA, and across the country. Reach out to one of our alchemists to learn how we can elevate your brand.