When a legendary franchise like Tony Hawk’s Pro Skater gets a remastered release for PS5, the marketing needs to hit just as hard as a perfect 900. Activision partnered with Alchemy Media™ to craft a multi‑format out‑of‑home campaign that didn’t just reach audiences—it pulled them in. By combining high‑impact placements, interactive experiences, and classic wild posting in LA, we helped breathe new life into a game beloved by millions.
Ocean Front Walk and Park Avenue | Los Angeles, CA
High‑Traffic Takeovers in Iconic Locations
We started by securing dedicated placements in areas where audiences couldn’t help but notice. A high‑visibility barricade on Santa Monica and La Brea delivered constant impressions from heavy vehicular traffic, ensuring that drivers and commuters alike saw Tony Hawk’s name everywhere they turned. This busy intersection allowed for repeated exposure, building instant recognition among thousands of daily passersby.
Santa Monica Boulevard and N La Brea Avenue | Los Angeles, CA
An Interactive Activation on the Boardwalk
To complement those large‑format placements, we brought the campaign to life in one of LA’s most tourist‑heavy, busiest environments: Ocean Front Walk in Venice Beach. Here, we launched an interactive sticker campaign that blended street art with digital engagement.
Ocean Front Walk and Park Avenue | Los Angeles, CA
The barricade itself became a living installation. Passersby were invited to peel off collectible Tony Hawk stickers, revealing a QR code underneath. Scanning the code led them directly to more information about the remastered game on PS5. Skaters, tourists, and locals alike stopped to take part—snapping photos, sharing stickers, and engaging with the campaign on the spot. This hands-on activation turned a standard placement into an experience that generated organic social buzz while connecting with fresh audiences.
Ocean Front Walk and Park Avenue | Los Angeles, CA
Citywide Wild Posting to Spark Nostalgia
No OOH campaign in Los Angeles is complete without traditional wild posting. Our team strategically blanketed key neighborhoods with striking visuals, creating touchpoints throughout the city. These posters tapped into the deep nostalgia fans have for Tony Hawk’s Pro Skater, reminding them of the hours they spent perfecting tricks and unlocking levels.
Lincoln Boulevard and Indiana Avenue | Los Angeles, CA
By integrating this classic tactic, we extended reach beyond our dedicated locations and connected with audiences wherever they explored. Whether they were catching a show in Hollywood, shopping downtown, or taking a stroll on the Boardwalk, people encountered the familiar bold graphics and instantly knew something exciting was on the horizon.
A Multi‑Format Approach That Delivers Results
This layered approach, which included high‑traffic placements, interactive barricades, and citywide wild posting in LA, helped ensure the campaign wasn’t just seen, it was experienced. Each format played its part in reaching different audience segments, from drivers and pedestrians to tourists and longtime fans of the franchise.
Ocean Front Walk and Park Avenue | Los Angeles, CA
For potential clients, this campaign is a testament to the power of blending formats and thinking beyond traditional signage. Out‑of‑home advertising is no longer just about visibility; it’s about engagement. When you create moments that invite interaction and nostalgia, you transform casual passersby into brand advocates.
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Looking for a partner to design bold, immersive campaigns that spark conversations across Los Angeles and beyond? Let’s work together to turn your next launch into something audiences can’t ignore.