When a brand like Chase hits the streets, location is everything. For their Sapphire Summer campaign, the financial giant enlisted Alchemy to create a bicoastal wild posting promotion that maximized foot traffic, visual impact, and real-world relevance.
Lafayette Street between Bleecker & Houston Street | New York City, New York
By anchoring this campaign in New York City and extending it to LA, Alchemy helped Chase Sapphire showcase the power of well-placed, visually compelling street-level advertising.
The Power of NY Wild Posting
Wild posting thrives in populated, walkable neighborhoods—and NYC has plenty of those! Unlike traditional billboards, these placements live at eye-level, creating an immersive experience that feels organic to the street. In a city where standing out and getting people’s attention can be challenging, Chase Sapphire’s visually striking creatives and captivating message cut through the noise thanks to our prime locations.
Lafayette Street between Bleecker & Houston Street | New York City, New York
Owning a High-Intent Audience in the Heart of NYC
Situated at the cross-section of Lafayette, Bleecker, and Mulberry Street, our NoHo wild posting units served as the cornerstone of this New York campaign, and for good reason. Just steps from SoHo, Nolita is a magnet for shoppers, diners, and professionals alike! It’s the ideal environment to reach consumers who like to spend—and like to get rewards.
Mulberry Street & Bleecker Street | New York City, New York
In addition to locals, NYC is a prime location for attracting the attention of tourists and travelers, and the Lafayette units put you in the perfect spot to be seen!
Chase and Alchemy leaned into this advantage by deploying a variety of eye-catching creatives across all of our Lafayette units, ensuring that everyone who passed by would know about all of the great perks of the Sapphire card.
Taking Over SoHo With Dedicated Locations
A few blocks south at the intersection of Thomson Street and Broome Street, we splashed Chase’s ads across the entire northeast corner. A tourist hub with steady vehicular traffic and thousands of pedestrians passing through every hour, it sits at the crossroads of fashion, dining, and culture.
Thompson Street & Broome Street | New York City, New York
This placement amplified the campaign’s reach, capturing both locals and visitors as they explored some of the best retail and dining New York has to offer. The constant flow of people ensured consistent impressions throughout the day, while the surrounding environment aligned perfectly with the Chase Sapphire lifestyle.
Timing and Repetition Drive Results
To maximize results, we utilized a longer flight than other campaigns, ensuring that the creative and message would stick in consumers’ minds. Paired with the more frequent shopping people tend to do during the holiday season, this placement and timing were the ideal formula for success.
Impactful LA Wild Posting on Abbot Kinney
To complement the New York wild posting activations, we brought the campaign to Los Angeles, capitalizing on the mix of high foot traffic and steady vehicle flow along Abbot Kinney Boulevard in Venice.
Abbot Kinney Boulevard & Palms Boulevard | Los Angeles, California
Combining one of our most effective barricade locations with a powerful creative, we reinforced Chase Sapphire’s national presence while resonating with the local style-conscious audience. The bicoastal approach allowed the brand to tell a cohesive story across two of the most influential markets in the U.S., meeting consumers where they live and work every day.
Maximizing Campaigns with a Bicoastal Presence
By activating premium wild posting locations in NYC and LA, Chase Sapphire fully harnessed the power of OOH advertising. Strong visuals paired with impactful copy delivered clarity and confidence to the target audience.
From Lafayette Street to Abbot Kinney and beyond, Alchemy’s high-intent locations across the country drive awareness and real-world impact. When brands show up in the right places, at the right time, with the right creative, the streets do the rest.
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Alchemy’s bicoastal wild posting networks can connect your brand with audiences where they live, shop, and share. Contact us to start your street-level domination.