With the LA Auto Show fast approaching, now is the time to ramp up your brand’s visibility in front of one of the most passionate and engaged automotive audiences. One of our top-notch advertising opportunities is our barricade wallscape domination located directly across from the event at the LA Convention Center.
South Figueroa Street & Venice Boulevard | Los Angeles, CA
This location is the epicenter of activity during the show! Thousands of attendees will pass by this key intersection, making it the ideal spot for brands to gain unparalleled exposure.
The Power of OOH Domination
Location is everything and our domination space on South Figueroa Street and Venice Boulevard offers unbeatable foot and vehicular traffic. In addition to being right across from the auto show, which draws tens of thousands of visitors, it’s situated at one of the most heavily trafficked intersections in downtown LA. The sheer volume of people—whether attendees, industry insiders or casual passersby—guarantees a significant amount of impressions.
South Figueroa Street & Venice Boulevard | Los Angeles, CA
This location is perfect whether you’re looking to target car enthusiasts during an annual event or simply get your ad noticed year-round. The size and placement of the wallscape ensure your message will dominate the landscape, setting the stage for major brand impact.
We Have the Expertise—and the Inventory
We’ve worked with some of the biggest names in the entertainment and automotive industries, helping them dominate the outdoor advertising space across Los Angeles. Our previous campaigns for Focus Features’ Back to Black and HBO’s Winning Time: The Rise of the Lakers Dynasty transformed this Downtown domination into a must-see spectacle, driving both brand awareness and engagement.
6th Street between South Serrano Avenue & Hobart Boulevard | Los Angeles, CA
When it comes to automotive advertising, our experience speaks for itself. We’ve executed numerous successful campaigns for Toyota across Los Angeles and beyond. These campaigns included:
- Dedicated advertising units in vibrant LA neighborhoods like Downtown, Pico Robertson, and Silverlake
- Projections in San Diego during Comic-Con, perfectly timed to target a massive, entertainment-savvy audience
- Lenticular displays in Koreatown, offering eye-catching visuals that captured attention from all angles (for more details on this, check out our blog post on lenticular advertising)
San Diego, CA
These campaigns combined creative ingenuity with our deep understanding of location-based advertising, resulting in incredible exposure and engagement for our clients. By taking advantage of our outdoor advertising strategies, these brands were able to connect with their target audiences in unique, powerful ways.
Alchemy & OOH Domination: The Perfect Combination
Between our perfectly positioned barricade wallscape domination and our deep expertise in automotive advertising, we’ve created the perfect recipe to help brands get noticed at the LA Auto Show. Whether you’re looking for widespread brand awareness, targeted audience engagement or both, our approach ensures your message reaches the right people, in the right place, at the right time.
Koreatown | Los Angeles, CA
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Alchemy has the inventory and expertise to help your campaign dominate the streets. Contact us today to learn more about how we can help your brand succeed at this year’s event.