At Alchemy, we believe in crafting Experiential campaigns that capture attention and create memorable experiences. Our recent collaboration with Amazon Prime for their action-packed movie Jackpot!, starring Awkwafina and John Cena, is a perfect example of how we bring this vision to life.
Melrose Avenue & N La Brea Avenue | Los Angeles, CA
Creating Buzz With Experiential Activations
To celebrate the release of Jackpot!, we took to the streets of Los Angeles with strategically placed experiential activations at three prime locations. These eye-catching installations included massive scratch-off lottery tickets that invited passersby to stop and take part in the excitement. Participants scratched off gold coins, revealing a QR code beneath. This code led them to a website where they could enter a sweepstakes, offering a real-life opportunity to “hit the jackpot” (thankfully without any of the physical danger the characters in the movie face).
The impact was undeniable! People couldn’t resist the temptation to stop and scratch, leading to a wave of engagement across all three placements. The blend of interactivity and intrigue made this campaign a standout, leaving a lasting impression on everyone who participated.
Melrose Avenue & N La Brea Avenue | Los Angeles, CA
Take Your Campaign to the Next Level with Alchemy
This campaign isn’t just a testament to the creative potential of out-of-home advertising—it’s also a glimpse into what Alchemy can do for your brand. Experiential activations engage consumers in a unique way no other ad placement can. Whether it’s scratch-off tickets, QR codes, or peel-away wrapping paper, we specialize in transforming your campaigns into extraordinary experiences.
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Alchemy Media™️ creates one-of-a-kind experiential campaigns that engage audiences, drive brand recognition, and generate buzz. Contact your local Alchemist to see how experiential advertising can elevate your brand.