When you want to stand out in two of the country’s busiest markets, you need a campaign that goes beyond being seen. Good Wipes partnered with Alchemy to bring an interactive, multi-sensory approach to wild posting in New York and Los Angeles, using street-level placements and unexpected creative to turn everyday foot traffic into a memorable brand experience.
Abbot Kinney Boulevard & Santa Clara Avenue | Los Angeles, California
From the shopping and dining corridors of Abbot Kinney to the bustling streets of Tribeca, the Good Wipes campaign proved that wild posting can create an impact that extends far beyond the poster ad.
A Street Poster Campaign You Actually Smell
Good Wipes transformed a traditional out-of-home campaign into a sensory experience with a scented barricade activation on Abbot Kinney.
Abbot Kinney Boulevard & Santa Clara Avenue | Los Angeles, California
The installation invited passersby to stop, engage, and experience the brand in an entirely new way. Scents including lavender and shea-coco teased the senses, while changing creative gave audiences another reason to take a second look.
The result was more than a collection of street posters; they became part of an immersive event designed to create curiosity and leave a lasting impression. The sidewalk-level format was essential to making the scented barricade concept possible.
Creative Marketing That Captures Attention
The Good Wipes campaign is a great example of what can happen when brands think beyond the expected.
Wild posting is already a powerful way to create visibility in high-density environments, but the right creative concept can turn that visibility into genuine excitement. A scented campaign is an outside-the-box idea, and executing it successfully requires more than a bold concept. It takes the right location, format, and strategy to ensure the experience reaches the right people.
Abbot Kinney Boulevard & Santa Clara Avenue | Los Angeles, California
With Alchemy, creative ideas can move seamlessly from concept to street-level execution, helping brands build campaigns that capture attention and create lasting memories.
Taking Wild Posting to the Right Streets
Location was essential to bringing the Good Wipes campaign to life.
Abbot Kinney Boulevard & Santa Clara Avenue | Los Angeles, California
In Los Angeles, Abbot Kinney offered access to high-volume pedestrian and vehicle traffic in one of Venice’s most recognizable shopping and dining destinations. Across the country, in NYC, Alchemy’s Tribeca placements introduced the brand to a mix of tourists, families, and locals moving through one of downtown Manhattan’s most active neighborhoods.
From the Street to Social Media
The creativity of the Good Wipes activation didn’t stop at the sidewalk. The campaign also created a social media moment, giving the experience the potential to reach audiences far beyond New York and LA.
View this post on Instagram
View this post on Instagram
View this post on Instagram
The more unexpected and interactive a campaign is, the more likely people are to share it online. By creating an experience worth stopping to smell, photograph, and post about, Good Wipes extended their reach from the physical world into the digital one.
For brands looking to make a lasting impression in NYC, Los Angeles, and beyond, the best wild posting campaigns do more than occupy space. They give people a reason to experience, remember, and share what they see.
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Alchemy Media™ creates nationwide, multi-market campaigns that get your brand the attention it deserves. Contact us today to start planning your next OOH domination.