In the dynamic world of out-of-home advertising, creating an experience that leaves a lasting impression is key. Digital screens, particularly LED walls, have revolutionized how brands interact with audiences in public spaces. They provide the opportunity to display a temporary digital screen in places otherwise not advertised on, making a scene and turning heads.
We joined forces with Santander to harness this cutting-edge medium for the launch of their new mobile app, Openbank. The campaign transformed everyday pedestrians into active participants through vibrant and interactive LED wall displays, making the brand’s message unforgettable.
LED Walls Provide A Modern Canvas for Urban Advertising
LED walls are more than just large screens—they’re digital canvases that can turn ordinary spaces into immersive brand environments. Their vivid colors, high-resolution displays, and scalability make them a top choice in OOH advertising. Whether mounted in high-traffic areas or embedded within event activations, LED walls provide brands with a unique medium to communicate directly with the public.
For the Santander Openbank launch, the use of LED walls allowed the campaign to reach a broad audience while capturing their attention with a sense of spectacle. Unlike traditional signage, LED walls bring campaigns to life with movement, color, and interactivity, creating memorable moments for viewers. These versatile offerings are ideal for campaigns that aim to break through the noise and resonate with audiences on a deeper level.
Digital Advertising Meets Physical Engagement
To bring the app’s message to life, Alchemy hosted two immersive activations in Austin’s South Congress neighborhood and Miami’s Wynwood district—two of the most vibrant areas in their respective cities. These activations were designed to invite the public not only to learn about the app but to experience it in an unforgettable way.
The focal point of each activation was a 20-foot-tall LED wall that functioned as a backdrop for a highly interactive game. Santander set up a freestanding joystick, allowing attendees to take control of the LED display. The activation was entertaining and connected everyone with the brand in a direct, tactile way, empowering users to feel like they are part of the experience.
Why LED Walls Are Ideal for Interactive Campaigns
As we demonstrated with the Santander campaign, LED walls offer unmatched flexibility in crafting interactive experiences.
Vibrancy and Visibility
LED walls have bright, vivid displays that make them highly visible in all lighting conditions, which means they stand out even in busy environments. In high-foot-traffic areas like South Congress and Wynwood, this visibility is crucial for capturing attention.
Scalability and Versatility
From towering walls that define an event space to more compact displays, LED walls can be tailored to fit a range of settings. Their flexibility enables brands to create both large-scale spectacles and intimate experiences that invite direct interaction.
Real-Time Interactivity
The digital capabilities of LED walls enable real-time updates and interactive elements, such as games, that involve the audience directly. The joystick game at Santander’s activation exemplifies how LED walls can transform viewers from passive observers into active participants, strengthening their connection with the brand.
Memorable, Shareable Moments
LED wall displays often become photo-worthy experiences that attendees want to capture and share, amplifying the campaign’s reach. This shareability not only boosts engagement but creates organic, user-generated promotion on social media.
Alchemy’s LED Wall Offerings Bring Brands to Life
At Alchemy, we see LED walls as more than just large digital billboards; we see them as tools to build connections. Our walls are another great digital offering—in addition to our Digital Network—that stand out for their ability to transform city spaces into branded landscapes that audiences want to interact with. These walls allow you the opportunity to temporarily cause a scene in spaces where OOH is not always available.
The Santander Openbank campaign is a prime example of how LED walls can be utilized to create unforgettable, interactive experiences in OOH advertising. By merging physical and digital engagement, the activation in Austin and Miami showed that these walls are not only visually captivating, they are also remarkably effective at fostering meaningful audience interaction.
Whether your goal is to create an eye-catching display or build an interactive brand experience, LED walls offer the perfect medium to make a memorable impact in public spaces. And with Alchemy’s expertise, brands like Santander can continue to innovate, bringing audiences closer to the products and experiences they love.
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Alchemy’s LED Walls and Digital Network both put your brand in front of consumers at critical moments, like the point of purchase. Contact one of our Alchemists today to learn more!