Alchemy Takes the Court: Supporting the World Series of Pickleball With Miami Wild Posting

Pickleball is no longer a niche sport. It’s one of the fastest-growing in the country, and this month, Alchemy had a front-row seat. We were proud to serve as a sponsor of the Everglades Invitational, a co-ed professional tournament hosted as part of the World Series of Pickleball in Fort Lauderdale, and to bring our out-of-home media expertise to one of the most visually competitive markets in the country.

With our wild posting inventory in Miami, we were able to give the tournament the attention and recognition it deserved. 

Alchemy’s Inventory Opens Doors

The Everglades Invitational was built to be as open as it was competitive. Completely free to attend, it welcomed everyone from longtime pickleball fans to people discovering the sport for the first time. 

That accessibility made it a natural fit for a street-level campaign, the kind of work Alchemy has spent years refining across some of the most demanding urban markets in the U.S. Our OOH placements cover the busiest areas of the most high-traffic cities, ensuring your campaign gets seen again and again.

Wild Posting in Miami

How do you get noticed in a loud, busy city like Miami? If you’ve already built deep roots like Alchemy, you’ve mastered the first step. With an established wild posting network spanning high-traffic corridors from Wynwood to South Beach, we know which walls stop people in their tracks and which intersections earn the most attention. 

For this tournament, we activated placements strategically: concentrating visibility in areas of Miami where cultural energy and heavy foot traffic converge. Our goal was to build genuine anticipation, not just impressions, and to give people who’d never heard of the tournament (or even pickleball) a reason to show up.

Creating Energy With Outstanding Imagery

In a great OOH campaign, placement is important, but the creative is key. Our in-house team worked closely with WSOPICKLE to develop visuals that reflected the pace and intensity of professional pickleball: bold, on-brand, and made to communicate immediately. Wild posting lives or dies in the first few seconds of attention, and Alchemy designs all of our campaigns with that in mind. The result was an ad that felt at home on a Miami street while still cutting through the noise.

Alchemy Delivers a Fitting Result

The tournament ended in exactly what the campaign promised: fans showed up, the competition was high-caliber, and the atmosphere showed exactly why pickleball continues to grow as a sport. The Invitational concluded with wins by Mark Dancuart and Kat Stewart, and Alchemy extends its congratulations to both!

Campaigns like this are a great example of what we do best: pairing genuine market knowledge with eye-catching creatives that grab attention in the real world. Live events demand speed, precision, and a true understanding of the environment and market you’re working in. Miami asked for all of the above, and Alchemy was up to the task. 

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Alchemy creates one-of-a-kind wheat pasting campaigns that engage audiences, drive brand recognition, and generate buzz. Contact your local Alchemist to see how OOH advertising can elevate your brand.