UFC is now on Paramount+, and they depended on Alchemy’s premium Illumicades™ and barricade network to deliver the message. In an effort to create a campaign as bold and high-impact as the Ultimate Fighting Championship is known to be, we dominated Los Angeles with a multi-format, multi-creative takeover, showcasing some of the best moments of sports and entertainment currently streaming on the platform.
The result was a seamless campaign that commanded attention across key LA neighborhoods day and night.
La Cienega Boulevard & West 3rd Street | Beverly Grove, Los Angeles, CA
Strategic Street-Level Advertising in LA’s Most Influential Neighborhoods
In a media landscape flooded with digital impressions, physical presence still matters, especially in a city like LA. Alchemy’s reach across high-traffic entertainment, shopping, and arts districts ensures campaigns that are unmissable by locals and tourists, foot traffic, and drivers alike. Our premium placements in Venice, Hollywood, Beverly Grove, and Fairfax proved perfect for Paramount+ to turn heads all across the city.
La Cienega Boulevard & West 3rd Street | Beverly Grove, Los Angeles, CA
By leveraging our network of barricades, Illumicades™, and other complementary formats, the campaign established a powerful street-level footprint in areas with high organic traffic and social amplification.
Unlike traditional poster ads placed in isolation, this was a coordinated domination strategy. By utilizing multiple placements in these concentrated zones, we reinforced frequency and impact.
Alchemy’s Illumicades™ Capture Attention Day and Night
For a brand like UFC, overflowing with intensity, spectacle, and energy, the Illumicades™ format ensured the visuals hit just as hard at night as they did during the day. Each site delivered consistent illumination throughout the display, creating a polished, brilliant visual. These formats stand out from traditional poster ads.
North Fairfax Avenue & Clinton Street | Fairfax, Los Angeles, CA
We implemented three high-impact locations for the campaign:
- Hollywood: Highland Ave & Franklin Ave
- Beverly Grove: La Cienega Blvd & W 3rd St
- Fairfax: N Fairfax Ave & Clinton St
Whether passersby were commuting, dining, or heading to events, these bold, dynamic creatives were impossible to ignore.
From Wild Posting Roots to Premium Urban Dominations
Alchemy has long been known for transforming traditional wild posting into something more strategic, scalable, and brand-immersive. Wild posting relies on repetition and raw street presence, making it a prime candidate for campaigns looking for credibility and authenticity with consumers.
While Alchemy has led the industry in successful street poster campaigns, we’ve been able to transform that expertise into enhanced placements with formats like: premium illuminated units, neighborhood dominations, seamless installations, and data-backed locations in high-traffic corridors.
North Fairfax Avenue & Clinton Street | Fairfax, Los Angeles, CA
Our combination of classic street-level advertising with elevated execution creates a campaign that feels organic to the urban lifestyle and powerful enough to break through the clutter.
Driving Awareness With Creative Variety
Another element that made this campaign compelling was its use of multiple creatives on each placement. This campaign highlighted multiple visuals of sports and entertainment available on Paramount+. More than adding visual interest, creative variety increases engagement time with the placement. When a passerby encounters this type of advertisement, they tend to spend more time engaging with it to take in all the different details. With Alchemy, your entire campaign can be customized.
La Cienega Boulevard & West 3rd Street | Beverly Grove, Los Angeles, CA
For streaming platforms that bridge entertainment and live sports, this approach feels immersive, sparks creativity, and encourages repeated interaction with audiences. By layering creative across placements, campaigns transform familiar streets into a cohesive brand experience.
Full-City Takeovers Start at Street Level
Awareness isn’t just about reach; it’s about cultural presence. When UFC arrived on Paramount+, they had to do more than just let people know—they needed to own the moment.
By leveraging our Illumicades™ and barricades in popular LA districts with compelling and diverse creatives, brands achieve high-frequency exposure, 24-hour visibility, and local recognition.
La Cienega Boulevard & West 3rd Street | Beverly Grove, Los Angeles, CA
Street-level advertising remains one of the most effective ways to create tangible brand impact, especially in cities where foot traffic, nightlife, and social sharing amplify each and every placement. As Paramount+ learned, when brands combine attention-grabbing creatives with strategic—and illuminated—placements, they truly dominate.
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Alchemy’s out-of-home advertising in LA connects your brand with audiences where they live, shop, and share. Contact us to start your street-level domination.