The INKEY List sought to make a splash in the U.S. market, and Alchemy knew just what to do. Through a strategic out-of-home (OOH) campaign, we flooded major cities with bold wild posting placements that invited consumers to experience the UK-based skincare product firsthand.

This campaign wasn’t just about visibility; it was about interaction. OOH advertising served as the perfect medium to introduce The INKEY List to bustling metropolitan areas across the country. From New York and Los Angeles to Miami, Philadelphia, San Francisco, and Houston, our goal was to create real-life spaces where people could engage directly with the product.

The INKEY List Manhattan Fashion Avenue NY Wild Posting OOH Advertising 7th Ave & W 36th St

7th Avenue & W 36th Street | New York City, New York

Wild Posting Meets Real-World Sampling

This activation went beyond traditional posters. Passersby were invited to grab samples straight from the barricades at select wild posting sites—a creative and tactile way to connect with skincare enthusiasts.

Adding another layer of excitement, The INKEY List leveraged Instagram to amplify the experience. Consumers were encouraged to visit wild posting locations, snap photos, and share them on social media for a chance to win giveaways. This interactive component kept the buzz alive well beyond the two-day activation and turned a static medium into a shareable, digital moment.

The INKEY List Street-Level Billboard LA Wild Posting OOH Advertising Pacific Ave & Windward Ct

Pacific Avenue & Windward Court | Los Angeles, California

Iconic Locations for Maximum Impact

To create unforgettable touchpoints, we strategically placed wild posting units in high-foot-traffic, culturally vibrant neighborhoods:

  • Los Angeles. Ocean Front Walk and Park Avenue, right next to the iconic Venice sign, served as a prime backdrop for engagement.
  • New York City. We activated along 7th Avenue near West 36th Street and at Broadway and West 51st Street, catching the energy of Midtown Manhattan.
  • Houston. Waugh Drive and Welch Street delivered visibility in a bustling local hub.

These placements, paired with sampling and social media engagement, made the campaign both memorable and measurable.

A Brand Experience That Stands Out

The INKEY List didn’t just advertise; they created an experience. By pairing wild posting with real-world sampling and social media interactivity, the brand achieved more than awareness—they built excitement and loyalty among new audiences.

The INKEY List Street-Level Billboard Houston OOH Advertising Wild Posting Waugh Dr & Welch St A

Waugh Drive & Welch Street A | Houston, Texas

At Alchemy Media™, we know that OOH is more than an impression; it’s an opportunity for connection. This campaign proves that when you combine creative strategy, iconic locations, and consumer engagement, you get results that last far beyond the first glance.

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Looking for a partner to design bold, immersive campaigns that spark conversations across Los Angeles and beyond? Let’s work together to turn your next launch into something audiences can’t ignore.