Alchemy and PayPal Bring the “PayPal Everywhere” Campaign to Life with NY Wild Posting

When it comes to out-of-home (OOH) advertising, few approaches are as dynamic and eye-catching as wild posting. Alchemy recently partnered with PayPal to bring their “PayPal Everywhere” campaign to the streets of New York City, delivering a vibrant showcase of how seamless shopping can be. With a targeted focus on neighborhoods buzzing with life and activity, the strategic placements turned heads and captured the essence of urban shopping culture.

A Strategic NYC Footprint

Alchemy carefully selected high-traffic locations across the city to maximize exposure and engagement. Our team worked tirelessly to plaster PayPal’s creatives across prominent wild posting sites, ensuring that the campaign’s messaging reached the right audiences in the right places. Our featured locations included:

• Johnson Avenue & Morgan Avenue – Nestled in the artistic heart of Bushwick, this spot draws in a diverse crowd of creators and trendsetters.
• 7th Avenue & W 29th Street – A prime location in Chelsea, a neighborhood known for its galleries and vibrant cultural scene.
• Flushing Avenue & Clinton Avenue – Our crown jewel in Downtown Brooklyn, this barricade sits at one of the borough’s busiest intersections, just steps away from the Brooklyn Navy Yard.
• Lafayette Street (Mulberry Street & Bleecker Street) – Positioned in NoHo, this location blends retail traffic with an upscale, artsy vibe.
• Meserole Avenue & Dobbin Street – Greenpoint’s creative spirit and trendy eateries make this a perfect spot to engage locals and visitors alike.
• W 36th Street Between 5th Avenue & 6th Avenue – A Midtown hotspot surrounded by shopping and entertainment hubs.

These carefully chosen placements weren’t just about foot traffic—they were about connecting PayPal’s message with people where they’re most likely to shop, dine, and explore.

Spotlight on Downtown Brooklyn

One of the standout units in this campaign was our barricade at Flushing Avenue and Clinton Avenue in Downtown Brooklyn. This intersection is more than just a crossroads; it’s a cultural and economic hub. Located directly across from the Brooklyn Navy Yard, this site is surrounded by some of the city’s most popular destinations, including Stranger Things: The Experience NYC, Peter Luger Steak House, and Fort Greene Park. 

The Downtown Brooklyn barricade’s location ensured the PayPal campaign would engage a diverse audience—from local residents and business professionals to tourists and creatives.

Wild Posting: The Perfect Fit for PayPal’s Message

Why wild posting? For PayPal, the answer was clear: this urban aesthetic perfectly complements the brand’s modern and accessible image. The campaign featured bold visuals highlighting how easy and convenient shopping with PayPal can be, reinforcing their platform as a trusted companion for every purchase. And with the holiday season just around the corner, the timing couldn’t have been better.

The flexibility of wild posting allowed us to showcase the campaign’s messaging across multiple formats and sizes, ensuring a cohesive look while adapting to the unique character of each location. From towering barricades to street-level posters, PayPal’s branding was everywhere—making their “Pay Everywhere” tagline a reality.

Capturing Attention Across NYC’s Neighborhoods

The beauty of Alchemy’s wild posting network is its ability to adapt to New York City’s diverse neighborhoods. Each area brought its unique energy to the campaign: Bushwick’s vibrant art scene infused the campaign with a creative edge, while Chelsea, known for its galleries and high-end shopping, connected seamlessly with PayPal’s target audience. Greenpoint, home to young professionals and trendsetters, provided a prime location to engage those who value convenience. In DUMBO, iconic views and a blend of tech-savvy locals and curious tourists amplified the campaign’s reach. Midtown’s bustling commercial energy made it the perfect spot to target shoppers on their daily commutes, and NoHo’s stylish and upscale atmosphere reflected the sleek design of PayPal’s branding.

PayPal and Alchemy: A Winning Combination

Through our collaboration with PayPal, Alchemy once again demonstrated the power of OOH advertising to create impactful, memorable campaigns. By leveraging our extensive wild posting network, we were able to bring PayPal’s “Pay Everywhere” campaign to life, capturing the attention of New Yorkers and reminding them that PayPal is the ultimate tool for convenient and secure shopping.

So whether you’re buying holiday gifts, grabbing a bite at a local eatery, or exploring the city’s countless attractions, remember: PayPal is everywhere, and so is Alchemy!

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Alchemy Media™️ creates custom wild posting campaigns in major cities that engage audiences, drive brand recognition, and generate buzz. Contact your local Alchemist and find out how our street-level advertising solutions can help elevate your brand’s presence.