For over fifty years, Alchemy has been a leading force in out-of-home advertising. We began with wild postings for musical artists and have since broadened our expertise across all industries. We’ve always kept pace with the changing trends in advertising—and now, we’re taking the next leap by launching our new digital network across New York City. We’re upgrading our offerings and going from paste to pixels!
Our network combines the benefits of digital media with the visibility of OOH advertising. These strategically placed screens are a game changer in Manhattan, offering brands a unique opportunity to reach consumers at street level and the point of purchase.
What Is a Digital Retail Media Network?
A Retail Media Network (RMN) leverages physical retail locations to serve targeted advertisements directly to consumers at critical moments—like while they’re actively shopping, or preparing to make a purchase. These networks use screens, kiosks, and other digital displays within stores or near points of sale to communicate brand messages.
RMNs offer advertisers access to an engaged audience already in a buying mindset. It’s a golden opportunity to influence purchasing decisions when consumers are just moments away from making them! Our 25-panel network across Manhattan provides precisely this advantage and more. Since our units are street-facing, we can target anyone on the street, allowing advertisers to get their message in front of customers who are both passing by as well.
Alchemy’s Digital Network: What Makes Us Different
We’ve partnered with luxury grocery retailers Gristedes and D’Agostino’s to bring our 75” high-definition panels to 25 premium locations across Manhattan. These screens are not only striking with their crystal-clear image quality and full-motion video capabilities, but they’re also perfectly positioned for maximum exposure.
Each ad is featured for 8 seconds in a 64-second repeating loop, ensuring your brand gets high visibility. The panels are sidewalk-facing, meaning they capture the attention of pedestrians passing by and those walking into the store. This dual exposure—reaching both street traffic and customers shopping at the grocery store—makes our digital network an effective way to drive awareness and sales.
The best part is while our panels are comparable in size and placement to those offered by other providers, we’ve worked to make them more cost-effective for you. Alchemy’s digital offering is significantly less expensive, while still delivering high-quality, full-motion video. You get more for your budget without compromising on performance.
Targeting the Right Audience with Alchemy’s Digital Network
One of the major advantages of our digital network is the ability to target specific audiences with precision. There are two main ways to do this with Alchemy’s network: direct buys and programmatic buys.
Direct buys involve purchasing advertising space directly through us, which is ideal if you have a clear sense of where you want your ads to appear. For example, you might want your campaign to focus on specific high-traffic areas in Manhattan, or perhaps target certain neighborhoods known for particular demographics.
For those looking for even more specificity, we also offer programmatic buying options. Programmatic advertising allows you to use data points and audience insights to tailor your campaign to a particular group of consumers. This means you can choose where your ad is displayed based on your target audience’s habits, behaviors, and interests. Whether you’re aiming to reach young professionals, families, or tourists, programmatic buys give you the flexibility to hone in on the consumers most likely to engage with your brand in a cost-effective way.
Why Alchemy Is Going Digital
For decades, Alchemy has been known for its strong presence in static OOH advertising, including wild posting and street-level panels. As the world becomes more digital, we’re taking the opportunity to evolve our offerings. We’ve always believed in meeting consumers where they are, and today, they’re in both the physical and digital worlds. Our new digital network is the natural progression of that belief.
But we’re not leaving our roots behind! We’re still offering the static options that have made us a leader in the OOH space, and now our clients have even more ways to engage their audiences. Whether through traditional wild posting or cutting-edge digital panels, Alchemy’s street-level advertising options are designed to help your brand make an impact.
The Future of OOH Advertising
Alchemy’s New York Digital Network is more than just a new advertising medium—it’s a glimpse into the future of OOH advertising. With high-definition visuals, strategic placement in high-traffic areas, and the ability to target specific audiences, these panels are poised to revolutionize how brands engage with consumers in urban spaces.
This is just the start—we’re actively working on expansion plans for our Digital Network beyond Manhattan and New York, so stay tuned to see where your digital ads can go soon!
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Alchemy’s New York Digital Network puts your brand in front of consumers at critical moments, like the point of purchase. Contact one of our Alchemists today to learn more!