Alchemy is born in 1969 at the Ivar Theatre in Hollywood, CA. Gary Shafner works a summer job passing out half-price student tickets on college campuses and asks his childhood friend Pete Zackery to help.
Pete and Gary expand by promoting local LA events such as The Boat Show, auto shows, and LA Convention Center shows – distributing posters and flyers, placing cards in store windows, and tacking ads on telephone polls.
Needing a name for their new business, they walk into a print shop called Creative Printing and walk out with business cards that read Creative Distributors (“CD”).
After completing a successful promotion for the Tony Award Winning Musical Hair: The American Tribal Love-Rock Musical, CD gets a meeting at Warner Bros. Pictures, and walks out with a deal to promote Woodstock: The Movie, which would go on to win the Academy Award for Best Documentary.
CD opens a pop-up store on the Sunset Strip in West Hollywood to sell Woodstock posters, hats, and t shirts.
Gary gets a job with Bill Graham Presents, the rock concert promotion company out of San Francisco, CA. He uses the opportunity to infiltrate the world of record distribution, while also working with Pete on growing local LA accounts such as The Greek Theatre, The Universal Amphitheatre, and The Irvine Meadows.